As a new generation of urban naturalistic design, Lynk & Co 06 is an inspired structure of city and nature, bringing users a new natural aesthetic experience from design, power, intelligence, space to safety. It is a new generation of Lynk & Co's exploration of the urban and natural fields, so we can establish emotional links with users full of imagination and sense of direction by interpreting the emotional demands of love to build a grass planting scene that touches people's hearts. Enter the urban natural fantasy full of imagination and multi-sensory experience together.
In order to reach our loved ones, CA_has constructed five fantasies that hit the heart.
To feel the natural healing of tranquility is to yearn for tranquility and comfort, and also to comfort the spirit;
Feeling the warm driving interest out of the ordinary, is the love of music and art, but also the texture of life;
Feeling the instant gallop, is the integration of speed and safety, but also the freedom of travel;
Feel the changing heart, is the transformation of space and function, but also any preference;
Feeling the worry-free travel of science and technology is the parallel of science and technology and intelligence, and it is also the meaning of security.
From the impact of product performance to the transmission of visual scene imagination, CA_provides the audience with the "emotional value" that is straight to the love, and the imaginative TVC not only reflects the spirit of urban naturalism of the product, but also perfectly combines the audience positioning and theme concept of the brand with the product.
This shooting was connected from inside the shed to outside. First, the function of the product was taken as the starting point to enlarge the characteristics of multi-dimensional sensory experience, and the functional characteristics of the product were integrated for shooting. At the same time, we used the shooting method to reflect the emotional link of life style between people and cars in the real scene to shoot the plane beautiful picture. From five feelings, the theme runs through.