The Lynk&Co 07 EM-P is a hybrid sedan that adopts the language of ‘New Urban Contrasting Aesthetics Design’, inheriting the style and features of The Next Day concept car full of urban fashion and a sense of the future, and exuding sophistication and luxury everywhere. In terms of cabin design, the 07 gives users ‘absolutely superior cabin enjoyment’, and is the first in its class to put forward the concept of left-right parity, so that luxury and refinement can be found in all corners of the car.

Everyone's own scope of enjoyment is expanded when they are inside such a car that focuses on sensory experience. So in order to fully and appropriately express the functional points of the 07, we used 3 stories that are independent of each other and each in its own chapter to present the whole PV, supplemented with a lot of visual imagery and subtle transitions, and used panoramic sound to give the audience a similar experience to that inside the car when watching.

07 belongs to every passenger sitting in the car, it is the exclusive ‘Love Music Car’ for two pairs of friends to immerse themselves in live house music; it is also the ‘Fantasy Journey’ car for mums and dads to take their children out to explore, opening up an all-around sensory experience with real forests; and it is also a comfortable ‘On Air Space’ for young couples and their mums and dads to enjoy.