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BRAND EXPERIENCE

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BRAND VIDEO
GEELY XINGYAO 7
x REN XIANQI
Client: Geely
Project: Geely Xingyao 7 x Ren Xianqi
Location: Ningbo, China
Year: 2026

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This TVC is far more than just a track showcase for a car. Drawing on Richie Jen’s personal spirit, it aims to build a spiritual home for all "Player No.7".

For over two decades, Richie Jen has excelled as a timeless singer, a dedicated actor and a passionate racer, never confined by a single label. He can cook a warm pot of soup for his family at home, and grip the throttle firmly amid the mud on rally tracks. He can sing about the warmth of ordinary life on stage, and unleash pure adrenaline behind the wheel.

Who says office workers stuck in the daily grind cannot become weekend racers? This refusal to treat life as a forced choice defines the spirit of "Player No.7".


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The Player No.7 Club is never an exclusive circle for a select few. It is a gathering place for like-minded people who live earnestly and chase their passions wholeheartedly.

Join Richie Jen and Galaxy Starlight 7 to experience the joy of driving. Let every day of life be full of endless fun.


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